WHY DO WE SEE TEXTURE IN SO MANY MAINSTREAM ADS TODAY?

Have you noticed lately that whenever you see a TV commercial or magazine ad with a black woman, she is rocking some gorgeous "texture or textured wigs ?" It's like these companies came right over to a NY Essence natural hair shoot, and said "can we borrow that natural hair model to make our commercial pop, because we need some of that texture swag!"

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Pekela Riley
3 TYPES Of WIGS & HOW TO SLAY THEM!

Traditionally, the go-to protective styles for protecting our delicate ends and retaining length have been our treasured twist-outs and extensions. However, recently in the natural hair scene we’ve noticed a newfound craving for Afro kinky curly wigs!

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Pekela Riley