True + Pure Texture Founder Story – Pekela Riley

The True + Pure Texture founder story begins with Pekela Riley, a visionary artist whose passion for textured hair came from a deeply personal journey. Growing up around talented women who transformed lives through hair, Pekela initially resisted her calling, choosing nursing school over the salon chair.

From Heartbreak to Purpose

By age 21, Pekela embraced her true path in hair artistry. After losing her mother—the woman who inspired her craft—she turned grief into purpose. Each client transformation became a tribute to her mother’s legacy while carving her own mark on the beauty industry.

Pioneering a Texture Revolution

The True + Pure Texture founder story is rooted in innovation. Pekela developed cutting and coloring techniques for natural textures long before they were industry standards. Her commitment to healthy, unrelaxed hair inspired women to embrace their beauty and expanded the possibilities for textured hair extensions worldwide.

Building True + Pure Texture

Through ethically sourced, premium hair extensions, Pekela launched True + Pure Texture as a global movement for beauty and empowerment. The True + Pure Texture founder story celebrates authentic beauty and sets a new standard for textured hair care.

Texture Love + Legacy

Pekela Riley continues to inspire as a lead artist for global beauty brands and founder of Salon PK. True + Pure Texture carries her mother’s entrepreneurial spirit, building a legacy of textured hair artistry, self-love, and innovation for women everywhere.