Of all the records Beyoncé continues to break, one she may not get enough credit for is the unofficial record for the most amount of times a celebrity has broken the internet.
As we all recall, Beyoncé sent social media and the worldwide web into a meltdown when she debuted her platinum blonde hairstyle at her film premiere for Renaissance last November.
This was the genesis of Beyoncé’s “Platinum Blonde Era.”
This breathtaking color and style can also be achieved with our True + Pure “True Colors” Blonde-Blonde Relaxed Natural Textured Hair Extensions. True Colors is our gorgeous pre-colored textured hair extensions collection. It's the perfect solution for creating instant color with no commitment or hair damage - saving you tons of time, labor, and money! #SoftLifeApproved!
Beyoncé’s most recent string of viral moments taking the world by storm this month, began with her hubby Jay Z’s call-out at the Grammys for snubbing her of album of the year throughout her career. This too became a picture perfect moment for the Queen Bey - as she was front and center at the awards show rocking a glamorous cowgirl look, with her stunning platinum blonde, slicked down super-straight do.
Last Sunday, Beyoncé stole the show after the Super Bowl, providing the next captivating viral installment of her “Platinum Blonde Era” evolution, when she dropped two new singles: “Texas Hold Em” and “16 carriages,” off her upcoming album slated to drop March 29th. Both came with an array of stunning #CowgirlReady visuals with her platinum blonde hair slayed in beautiful waves.
Last week Beyoncé revealed the name of her upcoming hair care brand “Cécred” (pronounced “sacred”). She also graced the cover of Essence magazine with her “platinum-blonde” look, giving an exclusive interview about her new texture business venture and the legacy of Black hair.
Thus, it's clear Beyoncé’s all the way in her “I’m That Girl” transformational hair glam bag.
Curlfriends let’s take a textured hair "Beyhive...bey-line" look into the self-love liberation magic behind Beyoncé’s Platinum Blonde Era – one which is surely a Renaissance 2.0 that can inspire us all.
5 BIGGEST LESSONS FROM BEYONCE IN HER PLATINUM BLONDE ERA
#1: TAKE RISKS
Platinum blonde is one of the boldest to wear and hardest colors to style on a Black woman. It most definitely comes at a high risk. In choosing such a dramatic hair color change, Beyoncé is demonstrating her willingness to experiment and step outside of her comfort zone.
By showcasing her “against-all-odds” platinum blonde look with a cowgirl theme to unleash her music in an entirely uncharted genre of country, she's looking to disrupt the music game. With the upcoming launch of her new Cécred haircare business venture, she's looking to disrupt the haircare industry. Beyoncé is once again making bold level up moves, inspiring other curlfriends to push their own personal boundaries and pursue their passions, even if it means stepping into the unknown.
#2: LOVE YOURSELF
Beyoncé surely embodies a movement that fully aligns with the True + Pure Texture brand mission: “To elevate self-love liberation through texture innovation.”
Too often, we as Black women have struggled with loving ourselves. A contributing factor has been the ridicule and shame many of us received at some point, being called out for wearing “weave” or wigs that did not look like our natural hair texture or color.
Black women with long blonde straight hair have faced criticism and prejudice, often deemed as trying to conform to Eurocentric beauty standards. By confidently rocking platinum blonde hair, Beyoncé is reclaiming her self-love liberation narrative, confidently inspiring other curlfriends to get in formation, to break free from any limitation that prevents a woman from embracing her most authentic form of self-expression, which is always rooted in self-love.
#3: RE-IMAGINE BEAUTY NORMS
Just like country music is typically associated with talented white artists, platinum blonde has historically been a revered hair color associated with a standard of beauty centering whiteness, that simultaneously excluded women of color.
However, contrary to popular belief, Black artists created original country music, just like many Black hairstylist pioneers, including True + Pure Founder Pekela Riley - have created many unique textured hair looks showcasing blonde hair color on Black women.
By adopting the platinum-blonde look, Beyoncé is challenging conventional norms and promoting inclusivity within the beauty industry. This resonates with the curlfriends in the Beyhive who have felt excluded from traditional beauty standards and encourages them to celebrate their own unique form of self-expression.
#4: EMBRACE CHANGE + GROWTH
Sistas yall know when we get a new hair color, it’s a reflection that we’re transforming on a whole other level. A bold hair color change is a symbolic physical manifestation of our internal personal growth, marking a new chapter, or leaving behind an old self.
Beyoncé is an evolutionist and Afrofuturist who’s always seeking to elevate and reimagine her higher self. Her new platinum blonde hair color change is a declaration of her new platinum goals and her #SoftLifeApproved creative platinum card for maxing out on her most liberating artistic expressions…with no limits.
In 2024, a time of significant social and political changes, Beyonce's new look platinum blonde look can inspire others to reflect on their own lives and embrace necessary changes or new beginnings, starting with that platinum superstar version of ourselves we can unleash from within.
#5: UNLEASH YOUR TRUE COLORS!
“Don’t try to lessen yourself for the world; let the world catch up to you.”
Beyonce's Platinum Blonde Era is a movement to champion our “True Colors.” Our True Colors transformation symbolizes the powerful change within our very own self-love liberation journey to boldly champion our next “Renaissance.”
Curlfriends, our True + Pure “True Colors” collection can help you do just that! True Colors are gorgeous pre-colored hair extensions that create instant color with no commitment or hair damage - saving tons of time, labor, and money!
Just like Beyoncé, by confidently showcasing your new bold True Colors, whether that be by rocking platinum blonde-blonde textured hair extensions or any other expression of your True Colors you choose, you too can vibrantly express your own unique creativity and self-love desire to unapologetically claim - “I’m That Girl.”
Saddle up cowgirl and kickoff your very own True Colors “Platinum Blonde Era” today.
TRUE TO YOU ➰🖤➰
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