To hear celebrity hairstylist Yene Damtew and her iconic client Michelle Obama speak on the power of Michelle's textured natural hair journey and witness True + Pure Texture and founder Pekela Riley championed as a part of The Look moment—is truly a cultural crowning milestone.
Watch Yene Damtew and Michelle Obama's textured hair convo that mentions True + Pure Texture Extensions and founder Pekela Riley.
Check out the full IMO podcast episode here which includes, at 33 minutes, the brand segment convo with amika and True + Pure Texture.
THE TEXTURE HAIR LOOK CONVO
Within Michelle Obama's The Look IMO podcast series, she talks about her style, beauty, and hair journey which has inspired curlfriends across the globe. As the First Black woman to ever be First Lady, she faced undeserved scrutiny. Yet she embodied unapologetic grace, while boldly standing on the pedestal of representation.
Yene Damtew mentions that she styled Michelle in so many textured looks over the years, including when she was in the White House. "One of my personal favorites is when we started wearing your natural curls" stated Yene.
Michelle Obama stated she loved the natural hairstyles Yene constructed. "It was fully me, it was free, it was also a representation to all textured girls—that our hair comes in all shapes, sizes, and colors."
Michelle Obama also shared, "This straight look and bouncy look is wonderful and its fun. But the way our hair curls naturally is also beautiful, full, and alive in ways that we got to celebrate."
True + Pure Texture is proud to be a part of Michelle Obama's textured hair evolution and conversation, as Yene shared: "When I want fullness and versatility for my clients, I know that True + Pure Texture Extensions, founded by Pekela Riley, who's a part of the amika stylist collective, is my go-to!"
True + Pure Texture offers luxurious textured hair extensions empowering Black women to own their texture confidently.
Why This Moment Matters for Representation
This milestone elevates the beauty of textured hair for Michelle Obama and the 70% of women worldwide who also have textured natural hair. It dismantles societal conformity pressures. True + Pure Texture aligns with this movement, with a mission to elevate self-love liberation through texture innovation. True + Pure curly hair extensions champions this cause and anchors beautiful bold natural hair transitions.
During her White House years, Michelle Obama chose sleek pressed styles. Post-presidency, she revealed natural curls, coils, braids, and waves—incorporating the use of textured hair extensions, clip ins, and wigs.
Stylist Yene Damtew expertly installed textured extensions, to seamlessly blend with natural hair. Many of Yene Damtew's techniques, signature textured natural hair looks, and undetectable texture hair extensions blends are showcased in Michelle Obama's book, The Look.
True + Pure Texture Relaxed Natural Blowout: Your Seamless Transition
Women, who like Michelle Obama, are inspired to explore textured hair extensions as protective styling options that achieve fullness and versatility, are perfect curlfriend candidates for True + Pure Texture Relaxed Natural Blowout extensions. These straight extensions blend with every texture type and are available in bundles/wefts, wigs, clip ins, ponytails, and more.
Relaxed Natural Blowout Extensions by True + Pure offer a stunning, airy kinky straight texture that mimics natural hair blow-dried straight, adding volume and body with a subtle micro-texture for seamless blending. These 100% virgin hair extensions are crafted with meticulous quality, featuring durable machine-stitched wefts designed for long-lasting wear.
They are versatile and can be styled naturally, braided, flat ironed, or curled, enhancing the natural beauty of all hair texture types. Perfect for those seeking a natural, full, and voluminous blowout look without excessive heat styling, these extensions empower self-love and styling freedom.
TRUE + PURE TEXTURE, THE 1ST LADY OF TEXTURED HAIR EXTENSIONS
True + Pure Texture champions the evolving beauty of textured hair, fueling stylists and clients alike with innovative products designed to celebrate natural texture.
Pekela Riley’s visionary leadership shines through in such landmark moments, inspiring a movement of empowerment through hair.
Michelle Obama’s hair journey with her beloved hairstylist Yene Damtew, embodies this evolution. We are proud of conversations they have sparked to break free from restrictive beauty standards—embracing authentic, natural styles that resonate with confidence and self-love.
There's no better time than the present to embrace textured hair extensions that honor your natural hair identity, strength, and beauty. Elevate to higher ground and create "The Look" that most represents your most true + pure self.
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