When iconic music artist Doja Cat takes the spotlight, magic is about to happen—and her recent music video for “GORGEOUS” is no exception. Styled by celebrity hairstylist Jawara Wauchope, Doja Cat’s look features the pro-founded luxury extensions brand for every curl, coil, and wave — True + Pure Texture Extensions and the groundbreaking TruPart (U-Part) Wig, that is turning heads and redefining glam for textured hair lovers everywhere.
Jawara shares, “I love when I used the True + Pure Texture Relaxed Natural Kinky Straight TruPart on Doja Cat for her new video Gorgeous—she absolutely loved it!” With jaw-dropping style delivered in minutes, this TruPart wig isn’t just a look; it’s a lifestyle.
“I Put on the Wig and Take It Off As I Damn Well Please”
Doja’s candid lyric in “Gorgeous” perfectly captures the liberating spirit of the TruPart Wig—no glue, no tension, no long-term commitment. “I took off the wig and put some mousse on my new 4C / I put on the wig and take it off as I damn well please.” These words celebrate the ease and versatility that every curlfriend craves. Whether you want your natural hair out today or crave a fresh, flawless leave-out u-part wig style tomorrow, the TruPart Wig makes switching effortless.
Video Vibes: Self-Love Meets Textured Hair Innovation
The “Gorgeous” video radiates a powerful message of self-love and liberation—the perfect echo to True + Pure Texture’s mission. Just as Doja Cat embraces her unique beauty and radiates confidence against an ‘80s cosmetics-inspired backdrop, the TruPart wig, a more versatile and elevated u-art wig, empowers textured hair women to own their natural glory with innovative, premium wigs designed for effortless glam. Together, they shine a light on authentic beauty and fearless self-expression.
SHOP NOW: RELAXED NATURAL TRUPART WIG
Why Top Celebrity Stylists and Artists Choose True + Pure Texture
- TIME: TruPart saves hours in the styling chair—a game-changer for tight video production schedules where every minute counts.
- BLEND: The wigs blend beautifully with natural textured hair, delivering flawless finishes that look real on screen.
- VERSATILITY: Stylist-approved versatility lets artists switch looks instantly—from curly to sleek to half-up styles.
- DURABILITY: High-quality human hair wigs maintain integrity through styling, washing, and consistent wear.
- DIVERSITY: True + Pure Texture’s collection supports and celebrates natural hair diversity, making it a go-to for artists spotlighting textured hair glam.
Why TruPart Wig Works Perfectly for an Artist Like Doja Cat
SHOP NOW: RELAXED NATURAL TRUPART WIG
Doja’s style demands a wig that moves with her—bold, flexible, and effortlessly gorgeous. TruPart wig checks all her boxes by offering:
- Lightweight comfort with breathable cap for ventilation during long video shoots.
- Adjustable opening for fast installs that fit her busy video shoot day schedule
- Seamless parting with no lace holes and minimal leave-out to blend perfectly with natural hair texture without any tell-tale wig lines.
- High quality texture and durability through filming action and dancing for long periods.
- Versatility allowing frequent style changes that keep her look fresh both on and off camera.
Jawara’s choice to use the Relaxed Natural Kinky Straight TruPart Wig gave Doja Cat a flawless foundation for multiple styles in “Gorgeous.” This multi-style capability makes it a budget-wise star player in any curlfriend's collection.
A key benefit of the Relaxed Natural TruPart is that it also takes color exceptionally well, allowing wearers to confidently dye or highlight their wig for personalized looks—without sacrificing texture, softness, or durability. This makes it perfect for creative styling, seasonal changes, and fresh color transformations that still blend seamlessly with natural hair.
What Sets True + Pure TruPart Apart from Other Wigs & U-Part Wigs
- Superior hair quality that looks and feels like your own with long-lasting vibrancy.
- Innovative cap design allowing clip-in or sew-in application—customize your security and style.
- Meticulously color-matched textures embracing every curl pattern and hair type.
- Lightweight breathable construction designed for all-day comfort and scalp health.
- Expert craftsmanship supporting styling versatility without damage to hair or wig.
For The Busy Woman: TruPart Delivers Flexibility & Freedom
True + Pure Texture’s TruPart Wig is made for women who refuse to be boxed in by rigid hairstyles or time-consuming installs. With TruPart:
- 10-MINUTE SEW-IN ALTERNATIVE that installs quickly, giving you more time to shine and less time in the chair.
- ONE-PIECE INVESTMENT—not multiple bundles—so you save money and hassle while still getting a polished, versatile look.
- BEAUTY THAT MOVES WITH YOU, not the other way around; the TruPart wig’s clip-in option is perfect for last-minute invites, quick travel fixes, or spontaneous content days.
TruPart Wig: Beginner-Friendly Q&A for On-the-Go Glam
Q1: Is the TruPart Wig comfortable enough for long video shoots or all-day wear?
A1: Absolutely! The TruPart features a lightweight, breathable cap designed for ventilation, so it stays comfortable—even under studio lights or during extended filming sessions.
Q2: How quick and easy is it to install the TruPart Wig for someone new to wigs?
A2: The adjustable opening makes installation fast and beginner-friendly—perfect for busy days on set when every minute counts. You can have it clipped or sewn in within 10 minutes.
Q3: Will the TruPart blend naturally with my own hair without obvious wig lines?
A3: Yes! The seamless parting eliminates lace holes, and the minimal leave-out blends perfectly with your natural hair texture—giving you an undetectable finish that looks real on and off camera.
Q4: Can the TruPart stand up to active filming or dancing?
A4: Definitely. Made with high-quality human hair, the wig maintains its texture and durability throughout long shoots and energetic movement, keeping you looking flawless no matter what.
Q5: How versatile is the TruPart for styling changes during a shoot or everyday life?
A5: Very versatile. You can quickly switch between different partings, half-up styles, and curls—all from one TruPart wig—keeping your look fresh, dynamic, and camera-ready anytime.
Elevate Your Texture Game Like Doja Cat
From videos to red carpets, True + Pure Texture TruPart Wig is the glam secret of artists like Doja Cat for maintaining flawless, flexible textured hair looks with style and speed. It’s more than a wig—it’s self-love, liberation, and effortless beauty every day.
Black Hair Reimagined Met Gala - Pekela Riley True and Pure Texture
Met Gala Black Hair | True + Pure Texture Celebrity Styles – True and Pure Texture
WHY TRUPART DOES EVERYTHING A HALF WIG DOES—AND SO MUCH MORE – True and Pure Texture
TOP 3 REASONS WHY THE TRUE + PURE TEXTURE TRUPART WIG WILL SLAY 2025 – True and Pure Texture
WINTER HAIR CARE: TRUE + PURE TEXTURE TRUPART + WIGS TO THE RESCUE - – True and Pure Texture
TRUE + PURE TEXTURE: THE ULTIMATE GUIDE TO STRAIGHTENING CURLY HAIR EX – True and Pure Texture