“I wanted to capture the diversity of women within every woman of texture” – Pekela Riley
Pekela’s vision to unlock the hidden magic within every woman of texture that represents 70% of the globe, encompassed creating a True + Pure campaign that represented the infinite array of every textured woman…within one!
ONE WOMAN EVERY TEXTURE
The One Woman Every Texture campaign features Soni, the highly coveted model, hairstylist, and influencer. This texture queen, born in the Congo, survived the Rwanda genocide as a little girl (read more here) – and channeled all her inner goddess power during this shoot to slay every texture within the True + Pure textured hair extensions universe.
#BLACKHAIRMAGIC - I’M EVERY WOMAN…IT’S ALL IN ME.
Sure you have heard of #BlackGirlMagic – but do you know what makes Black hair magic?
Answer: BLACK HAIR IS MAGIC BECAUSE IT CAN BE MANIPULATED INTO ANYTHING YOU WANT IT TO BE! #Church
With Black textured hair, you can transform it into a looser or tighter curl. Blow it out, stretch it out, or wand it out – and with the right care it can always bounce back to its original textured state. And the textured hair extensions within the True + Pure universe can naturally volumize your look even more…with ease. #SoftLifeApproved
“Every True + Pure style looks like it’s genuinely my hair” – Soni
What Soni enjoyed most about the One Woman Every Texture shoot is she was able to channel every woman within her. “I love the freedom of creativity, and I am empowered to be free because of my self-love liberation journey which gives me license to extend and beautify myself however I choose."
During this shoot - Soni showcased her professional boss chick, her innocent quiet side, her sexy-kinky-flirty turn up girl, and most noticeably…her inner self-loving confident queen.
“As Black women, we put ourselves in a box. We say ‘I can’t rock that …that only looks good on her.’ No that’s not true, nothing could be more wrong. YOU CAN WEAR ANYTHING YOU WANT!” YOU CAN BE EVERY WOMAN…IF YOU WANT IT TO BE! It’s all about what you want to do, or more so…which woman inside of you do you want to be!”
Cuz guess what beauties…True + Pure Texture has a textured hair extensions style for them all. #BelieveDat
Here’s how Soni felt about each of her “One Woman Every Texture” True + Pure Texture looks:
RELAXED NATURAL
Texture Vibe:
- Natural Blowout | All Hair Types
Alter-Ego Woman:
- Soni Baddie
It’s Giving…:
Luxury Black Girl. When I saw this pic I said…”Ohh she’s a Baddie’!” This look can kill. It’s giving a soft life natural blowout, but it’s not bone straight. She can press it out and give the illusion of a silk press as well as put it in wand curls to get maximum volume.
Go-To-Event:
- High end lux brunch/dinner or anything super expensive
Go-To-Artist/Song:
- Beyonce | Flawless
JASMINE COIL
Texture Vibe:
- Afro Kinky Coils | Type 4B-4C
Alter-Ego Woman:
- Soni Drip
It’s Giving…:
- All Natural Freedom! This look makes her feel free. No pressure to conform or look a certain way. With this look she’s not scared of frizzing. This is her texture and she’s not afraid of it. I’m like “This is what I was given…so this is what you gonna get.”
Go-To-Event:
- Day-to-day work/life balance
Go-To-Artist/Song:
- Jill Scott | Golden
LAYLA CURL
Texture Vibe:
- Tight Coiled S Pattern | Type 4A
Alter-Ego Woman:
- Soni Goddess
It’s Giving…:
- Earthy. Natural…but willing to break the mode. She speaks to you on so many levels spiritually. She’s connected with the sun, the moon, and the stars. Universal consciousness overflowing with self-love and abundance. She knows how to tap into a higher power because she’s in-tuned to the Goddess within herself.
Go-To-Event:
- Open Mic Poetry Night (snap ya fingers lol) | Jazz Fest
Go-To-Artist/Song:
- Erykah Badu | On & On
SASHA CURL
Texture:
- Corkscrew S-Pattern | Type 3B-3C
Alter-Ego Woman:
- Soni Spice
It’s Giving…:
- Flirty Salsa. She’s gonna throw on a dress and dance somewhere where she can liberate her hips and talk with a sharp sassy tongue. This look doesn’t take a lot of product because the curl is already defined. She’s hair free/care free - so after she splashes a little water or moose on it she’s out the door #LightWork
Go-To-Event:
- Essence Fest | Black Girls Rock Awards & Red Carpet
Go-To-Artist/Song:
- H.E.R. | Every Kind Of Way
ISLAND CURL
Texture:
- Deep Wave Curly | Type 3A
Alter-Ego Woman:
- Soni Vacay
It’s Giving…:
- Easy-Breezy Overseas #TakeMeToTheWater. She’s ready to go to an island, somewhere with a beautiful ocean view. Even when you wear this texture style in water, it doesn’t loose as much of its curl. You can tighten the curl by putting heat to it.
Go-To-Event:
- Cruise | Beach | All Tings Water
Go-To-Artist/Song:
- Sade | The Sweetest Taboo
ISLAND WAVE
Texture:
- Natural Loose Wave | Type 2
Alter-Ego Woman:
- Soni Bougette
It’s Giving…:
- Sophisticated Bourgie. Her pockets are right, life is right, her dreams manifest into her reality, and she wants to look exactly like this. She’s all soft life and not working herself today. She’s not planning to sweat or lift anything.
Go-To-Event:
- Women’s Empowerment Summit | Anywhere where she needs to be “That Girl”
Go-To-Artist/Song:
- Kelly Rowland | Motivation
MESSAGE: YOU CAN BE ANY WOMAN AT ANY GIVEN TIME…ROCKIN’ ANY FORM OF TEXTURE THAT’S MOST “TRUE + PURE” TO YOU!
Read about Soni's powerful liberation journey here: https://www.trueandpuretexture.com/blogs/news/one-woman-every-texture-liberation-story-meet-soni-congo
