“The stigma and misconception is that people who wear wigs don’t have long and healthy hair…that’s some bullsh*t.” - Beyoncé Gisele Knowles Carter
Hey Curlfriends! We’ve been fascinated with all the buzz about Beyoncé's haircare line, Cécred, launching back in February. However *sips on tea*, there were some unflattering questions floating around about whether it would truly cater to our unique textures. After all, the world has usually seen Queen Bey slay with straight or textured hair wigs.
But listen up, Bey just dropped a major truth bomb on us all about her own self-love textured hair journey for her natural curls!
When Cécred launched, True + Pure Texture founder Pekela Riley boldly said:
"Play with the Queen if yall want, but just watch. Soon Beyoncé is going to show off her real hair in a campaign, and make the much needed case for how you can have the most beautiful natural hair and still freely choose to wear wigs and extensions, for gorgeous transformations and protective styling too. The two are not mutually exclusive, and Miss Carter is about to prove it." True to her words, Pekela's bold prediction came true!
This week, Bey blessed us with a brand new Cécred Beyoncé Wash Day video, and it's a #washdaydream come true. We finally get a front-row seat to her wash day routine, and honey, those long, luscious natural curls are giving us major #hairgoals. It's a beautiful reminder that rocking healthy, beautiful natural hair is all about Texture Love and embracing what makes our textured crowns unique.
But Curlfriends, here's the thing: While Bey is serving some serious wash day inspiration, she also shuts down the negative stigma about rocking straight or textured hair wigs. We all know the freedom and versatility that straight and textured hair wigs or straight and textured curly hair extensions offer, and there's no shame in using these options for protective styling - or just because you feel like a fierce hair transformation! Self-Love is about having the power to choose how you want to express yourself, and that surely includes your own natural textured hair. True + Pure Texture champions this ideal to the fullest in our mission shared by founder Pekela Riley:
“Elevate Self-Love Liberation Through Texture Innovation.”
Just like many of us Black women, Beyoncé has rocked every style imaginable throughout her career – braids, straight, wavy, and curly hair textured extensions, bobs, you name it! Whenever she's rocking a straight or textured hair protective style wig that’s serving a bold statement, her choices are all about creativity and expressing herself, and never a negative reflection on her natural hair health.
Beyoncé has worn a signature color with her luxury wigs that are beautiful and luxury protective styling quality, like our True + Pure Texture “True Colors Collection” that comes in pre-colored textured hair extensions; platinum Blonde-Blonde hair color, Blonde-Brown hair color and Brown-Blonde hair color (we also have a Gorgeous Gray hair color too).
View our True Colors Lookbook here.
Beyoncé also wore one of our True + Pure Texture textured curly hair extensions in a post of hers that went viral, that we re-shared on our True + Pure Texture Instagram Page as well.
The choice Beyoncé or any woman makes, to wear a gorgeous protective styling silky straight or textured hair wig, is an instant color no commitment “Soft Life” choice all of us textured hair queens have the right too. And it has no bearing on us unconditionally loving our own beautiful divinely created natural hair any less.
"I love my blonde hair, but I also love my curls," she basically says in the video. Beyoncé has been rocking those iconic blonde tresses for 25 years, but guess what? Her curls are still thriving! She gets real about the challenges of keeping color-treated hair healthy, something many Black women can relate to when it comes to weighing the risks of certain hair treatments.
Curlfriends, here's the bottom line: As Beyoncé perfectly summed up in Essence, "We can wear our hair natural, straight, braids, weaves and wigs. There's power in self-expression and in feeling free to show up as we choose, in whatever hair we choose." It's all about making ourselves a priority, embracing our natural textures, and creating those sacred self-love/self-care rituals that make us feel confident and beautiful. And hey, if you want to rock a True + Pure Texture curly hair extensions TruPart wig with your wash day curls underneath? Go for it, Queen!
True To You! ➰🖤➰
