Pekela Riley
Award-winning stylist and founder of True and Pure Texture
As a natural hair expert, celebrity stylist, and owner of one of Elle Magazine's "Top 100 Salons," @SalonPK, I grew frustrated watching my clients damage their natural hair trying to blend it with silky, mainstream textures that were never made with our texture needs in mind.
That frustration began my quest: meticulously sourcing, testing, and ultimately creating truly exclusive natural hair textures that blend organically with the kinks, coils, curls, and waves we actually possess. Many of my own clients were integral to that process, testing early textures right alongside me.
With passion, knowledge, and, to be honest, a lot of trial and error, True and Pure Texture was born. Today, our textures are trusted enough to be carried at Ulta Beauty and Sally Beauty, and I'm proud to have co-written Ulta Beauty's first texture education curriculum, helping stylists everywhere better serve textured hair.
We are a women-owned, Black-owned brand built to celebrate and provide for your unique texture, not force you to change it.
Peace and #TextureLove,
