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NOW AVAILABLE AT ULTA.COM

As trusted leader in extensions for every curl, coil, + wave that’s “True To You”, we're thrilled to partner with Ulta, where our founder Pekela Riley - former Diverse Strategist + co-author of their enterprisewide Texture Education Curriculum, brings her expertise to worldwide retail.

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Why Shop at Ulta.com

This milestone celebrates texture diversity through pro craftsmanship. With True + Pure Texture now at Ulta, you can enjoy the following benefits.

  • Ulta Beauty Rewards: Earn points on every purchase, redeem for free products, and unlock member-exclusive deals.

  • Full-Scale Beauty + Hair Care: Dive into a complete shopping experience with premium hair care, beauty essentials, and now True + Pure Texture Extensions all in one place online.

  • Beauty Insider Perks: Access events, samples, and personalized recommendations tailored to your haircare needs.

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