True + Pure Texture Extensions made 2025 a defining year for luxury textured hair extensions and cultural representation. From a historic Ulta Beauty launch to Met Gala hair moments, every milestone centered curls, coils, and waves at the highest level of beauty and fashion.
This year True + Pure proved that “Texture is the Apex.” Textured hair is not a trend or sub-category, but a timeless standard of beauty and power.
#1 Ulta Beauty Launch
True + Pure Texture Extensions at Ulta Beauty—A Historic Milestone in Beauty Inclusion
True + Pure Texture Extensions officially launched on Ulta.com, making it one of the first luxury textured hair extension brands carried by a major national beauty retailer. This partnership places textured hair extensions and textured hair wigs in a prestige retail environment, giving textured women access, visibility, and validation on a scale that once felt out of reach.
Did you know 70% of women worldwide have textured hair?
Founded by celebrity hairstylist Pekela Riley—co-author of Ulta’s first texture education curriculum—True + Pure Texture celebrates every pattern, from relaxed to coily curly texture. The Ulta launch reflects a shift from symbolic inclusion to real representation, where natural hair extensions, clip in hair extensions real human hair, and weft hair extensions for curls and coils share the same digital shelves as legacy beauty brands.
#2 Black Hair Reimagined + Met Gala
Black Hair Reimagined and the Met Gala Moment
At Black Hair Reimagined, in collaboration with Met Gala energy and high-fashion artistry, True + Pure Texture Extensions helped turn textured hair into the centerpiece of couture storytelling. The event, led by Echelon Noir founders Jawara Wauchope and Josef Adamu, partnered with Pekela Riley and True + Pure Texture Extensions to highlight the power of texture in fashion.
Avant-garde afros, sculptural braids, and gravity-defying ponytails showed how textured hair extensions are tools of creativity, not limitations.
Relaxed Natural Blowout Texture, Blonde-Brown and Brown-Blonde Relaxed Natural shades for the True Colors pre-colored extensions, Jasmine Coil Type 4 Texture, Layla Curl Type 4A/4B Texture, and the Gorgeous Gray Relaxed Natural all proved that textured hair wigs and human hair clip in extensions can serve both legacy and innovation. This moment cemented True + Pure as the gold standard for runway-ready textured hair.
#3 Michelle Obama “The Look” Podcast Moment
Michelle Obama’s Textured Hair Journey Includes True + Pure Texture
Hearing Michelle Obama and her stylist Yene Damtew discuss the power of her natural hair journey while spotlighting True + Pure Texture Extensions and founder Pekela Riley was a crowning cultural moment. When a former First Lady’s textured hair evolution includes True + Pure, it signals to women everywhere that their coils, curls, and kinks are worthy of the highest stages.
Yene shared that when she wants fullness and versatility, True + Pure Texture Extensions—founded by Pekela Riley—are her go-to. This alignment with Michelle Obama hair representation further confirms that textured hair extensions and textured hair clip in extensions can be both protective and presidential-level polished.
Watch the Michelle Obama Podcast clip highlighting True + Pure Texture.
#4 Island Curl – Texture of the Year
Island Curl Type 3A Texture Takes Over 2025
Island Curl Type 3A Texture emerged as the breakout favorite of 2025, delivering loose curly hair extensions that feel effortless, glamorous, and travel-ready. By mid-year, curlfriends were raving about its frizz control, volume manageability, and how easily it created vacation-ready curls without constant manipulation.
Instead of relying on heat tools, Island Curl’s curly hair extensions encouraged women to retire flat iron fatigue and embrace a glamorous soft life, low-maintenance, natural curl story. These loose curl weft hair extensions, clip ins, and curly hair wigs allowed curls to stay full, defined, and soft, turning even a first wash-and-go into a pro-level result.
#5 Cosmopolitan Feature – Layla Curl
Layla Curl Type 4A/4B Texture in Cosmopolitan
Cosmopolitan Magazine’s article Yours. Mine. Ours: How Black Hair Shows Serve Both Looks and Legacy by the Beauty Editor at Large at Julee Wilson spotlighted True + Pure Layla Curl Type 4A/4B Texture as a hero for coily curly texture that looks glam yet incredibly real. She described how Layla Curl made her hair feel like it went to “glam camp,” returning full, vibrant, and twist-out ready.
Layla Curl showed how natural hair extensions and coily curly hair clip ins can deliver fullness without sacrificing believability. These textured hair extensions blended so seamlessly that no one could see where natural coils ended and True + Pure Texture Extensions began.
#6 True Edge Wig Campaign
True Edge Lace Closure Wigs: DIY Luxury Wig Era
The True Edge Wig Campaign introduced True Edge Lace Closure Wigs as “the best wigs, period” for textured hair lovers. These textured hair wigs deliver the most natural hairline ever. They feature pre-bleached knots, pre-plucked hairlines, and virtually undetectable lace, creating a realistic hairline without glue.
Designed as curly hair wigs and straight-ready looks, True Edge Lace Closures come in Relaxed Natural Blowout Texture, Island Wave (Type 2), Island Curl (Type 3A), Sasha Curl (Type 3B/3C), Layla Curl (Type 4A), and Jasmine Coil (Type 4).
These wigs make luxury, glueless installs accessible to everyday consumers. DIY campaign visuals showed how easy it is to achieve a professional finish at home, without heavy customization or multiple installs.
#7 Curly to Straight Phenomenon
Curly to Straight Styling with Sasha Curl and Island Curl
The Curly to Straight Phenomenon showcased how Sasha Curl Type 3B/3C Texture and Island Curl Type 3A Texture can move from curls to sleek straight styles without sacrificing hair health. For many women, the dream is flexibility: go smooth for one moment, then return to curls that still look rich, full, and defined.
Because these curly hair extensions and textured hair clip in extensions + TruPart (U-Part/V-Part)/True Edge Lace Closure Wigs are crafted from high-quality hair extensions real human hair, curls bounce back after heat styling. One wig, or one install, delivers multiple looks—curly, wavy, or straight—proving that versatility and protection can coexist in one style.
#8 True + Pure Accessories Launch
New True + Pure Texture Accessories
In 2025, True + Pure Texture expanded beyond extensions with a targeted accessories drop designed to support curls, coils, and wigs.
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Defining and Detangling Brush for Natural Hair
A sculpted brush that glides through curls and coils, helping define texture while reducing breakage and snagging. Ideal for prepping natural hair from the scalp, as well as textured hair extensions and wigs before styling. -
Mini Detangler Brush
A compact, travel-friendly detangler perfect for on-the-go refreshes. It’s ideal for maintaining coily curly natural texture, and real human hair curly hair extensions, clip in hair extensions, and textured wigs without disturbing the curl pattern. -
Satin Turban for Natural Hair
A lux satin turban that protects curls and textured hair extensions while you sleep or travel. It helps reduce friction, frizz, and dryness, keeping styles smooth, shiny, and ready for the next day.
Texture vs Race Summit model wearing True + Pure Texture Jasmine Coil Wig styled by Kia Sterling
#9 Texture vs Race Summit + Texture On Set
Texture vs Race + Texture On Set
The Texture vs Race in New York + Texture On Set experiences reframed how the industry thinks about hair on set, as well as he elevation of texture within hairstyling education. Rather than centering race as the default framework, this initiative centered texture itself—wavy, curly, coily—as the true starting point for inclusive styling.
True + Pure Texture Extensions helps artists and brands see that professional education must include textured hair extensions that properly match and elevate coils and curls. This shift supports real equity in casting, editorial shoots, film, and fashion, ensuring every texture shows up on set and in life with excellence.
#10 Victoria’s Secret Show Blowout Looks
Victoria’s Secret Show: Relaxed Natural Blowout Texture on the Runway
At the 2025 Victoria’s Secret Fashion Show, True + Pure Texture Relaxed Natural Blowout Texture took its place on one of fashion’s most visible stages. Under Jawara Wauchope’s creative direction, Relaxed Natural Extensions transformed into iconic bombshell blowouts for supermodels Anok Yai, Blésnya Minher, and Abény Nhial.
These looks redefined what it means to wear textured hair with confidence on the runway. Relaxed Natural Blowout Texture merged the polish of classic bombshell hair with the richness of textured hair extensions, proving that runway glamour and textured identity are not mutually exclusive.
True + Pure — Self Love Liberation Through Texture Innovation
Texture is the apex of modern beauty and self-love liberation, where identity, innovation, and luxury unleash the full power of curls, coils, and waves.
True + Pure Texture Extensions proved once again in 2025 that textured hair is no afterthought but the standard for excellence. It's a movement True + Pure champions, transforming the overlooked beauty for women of color into a bold celebration of inclusive versatility, cultural prestige, and unapologetic expression.
From global runways to everyday DIY rituals, this texture revolution commands visibility and freedom through masterful style + craftsmanship.
SHOP TRUE + PURE TEXTURE EXTENSIONS
True + Pure Texture Joins Ulta Beauty|Luxury Textured Hair Extensions – True and Pure Texture
COSMOPOLITAN SPOTLIGHTS TRUE + PURE TEXTURE EXTENSIONS IN BLACK HAIR – True and Pure Texture
MICHELLE OBAMA & YENE DAMTEW TALK NATURAL HAIR JOURNEY & TRUE + PURE – True and Pure Texture
TRUE + PURE TEXTURE: THE ULTIMATE GUIDE TO STRAIGHTENING CURLY HAIR – True and Pure Texture
TRUE COLORS PRE-COLORED TEXTURED HAIR EXTENSIONS – 5 REASONS TO LOVE – True and Pure Texture
Loose Curly Hair Extensions: Ditch Flat Iron Fatigue for Island Curl Glam – True and Pure Texture
Loose Curly Hair Extensions – Island Curl by True and Pure Texture